“In its simplest terms, a media supply chain is about how content is organised and maintained, then transformed for whichever output it needs to be delivered to,” he explains.

The next step in the journey of the media supply chain from those early days is into the cloud – but what are the opportunities and challenges this shift offers?Īndy Beach, chief technology officer for worldwide media and entertainment at Microsoft, outlines the media supply chain as a process of transformation. Technology has gradually introduced speed to the process, and today almost all media is filmed, stored, edited and distributed digitally. The physical delivery of finished assets could be a logistical nightmare and lead to disjointed distribution where global audiences couldn’t experience releases.

Any tiny mistake can cost significant money and time. The broadcast and movie studio production and distribution workflows are both intense workflows involving a huge amount of people, assets, infrastructure and processes.

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